With online competition steadily growing and new websites being launched, https://caseo.ca has been rethinking content marketing strategies. Revaluating SEO and marketing strategies is critical because more than ever, websites need to adhere to the set requirements of search engines. To rethink, you must be aware of the upcoming trends. This article dives into 3 top SEO trends for 2020; you can find some More Here.
- Strategize For Voice Search
Till now, to answer a query, a user typed in words into a search engine. It resulted in keywords. With the birth of smartphones and other mobile gadgets, the trend has changed to voice searches. Instead of typing, an internet user speaks to the device. The devices range from phones to home voice assistants like Voice Pod and Amazon Echo.
The way people speak and the way people write is very different. It is why SEO strategies now need to include optimizing a site for voice searches. A website that contains conversational content increases their chances of organic traffic.
- Collaborate With Online Influencers
Internet users got tired of ads intruding while they browsed content. So, they ignored ads and began looking for information from people they trusted. This behaviour gave rise to online influencers. Today, people are far more likely to believe and engage with an authentic influencer they respect than a celebrity. To leverage the power and hold of influencers, marketers and businesses are investing immensely in influencer marketing.
How do influencers help in SEO? First, collaborating with a social media influencer, amplifies the reach of your content, which generates more traffic Second, influencers aid in building backlinks, one of the critical factors for increasing the ranking of a web page.
- Optimise For Snippets
In order to enhance the user experience, Google has started delivering Featured Snippets. These snippets appear on top of the leading organic result. Since the snippet is above the No.1 results, it is called as Position 0. Currently, more than 54% of clicks on Google come from Featured Snippets, implying that they result in over half of search engine clicks.
Featured Snippets are the golden goose for you because they can increase the traffic to your site or blog, even though you are not the first result on a Google search.
How do you take advantage of Featured Snippets? Try giving clear-cut answers to frequently asked questions in your niche area. Google uses a specific method to evaluate and boost Featured Snippets. Therefore, focus on quality content to get your website to Position 0.
SEO strategies are essential for every business in the present scenario. They need to include more than keywords and look towards optimizing content for users because Google bases its algorithm on how users behave. Start utilizing the SEO tactics explained here and then look for even more. If you want to generate more traffic in the coming year, you need to be on top of these SEO trends for 2020!